The Power of Active Branding in the Modern Business World
In today’s crowded marketplace, every brand is fighting for attention. But standing out isn’t just about a cool logo or a catchy tagline, it’s about action, consistency, and creating memorable experiences at every touchpoint. That’s the message at the heart of Brand is a Verb by Chad Hason, a book that shifts the way we think about branding. Instead of treating branding as a static concept, it shows how to turn ideas into action and build brands that truly live in the real world. Branding Is About Action, Not Just Talk Too often, businesses see branding as a checklist: design a logo, write a tagline, and call it done. But real branding is alive, it’s in the experiences you deliver, the stories you share, and the values you show every day. Brand is a Verb challenges the old way of thinking. It reframes branding as an active, ongoing process that evolves alongside your company and your audience. This perspective gives leaders and business owners more control, helping them move fr...