The True Branding Is What You Do, Not What You Say
In the marketing world, a brand isn’t just a logo, a slogan, or a set of colors, it’s something that grows and evolves with every action a business takes. From the way you speak to customers to the type of work environment you create, branding has shifted from being something fixed to something that’s always happening. This is the core message of Brand Is a Verb by Chad Hason, which shows that branding is really about what you do, not just what you say. From the beginning, this book presents itself as a practical guide for business owners, leaders, and marketers who want to align their values with daily actions. The message is simple but powerful, in today’s market, brands are built through consistent action. They’re not just about promises, but about what you continually deliver. Why Action Speaks Louder Than Design Many businesses fall into the trap of thinking their brand is defined by visuals alone. They focus on logos, fonts, and catchy taglines but overlook the experiences ...